With over 38 years of experience in the leading medical imaging industry, in 2005 Reno Itzhaki founded Eltec Medical. What began as supplier of pre-owned medical imaging equipment quickly grew into a family owned business specializing in marketing medical devices and supplies. 

After completing his dual degree in law and economics, Ofer went on to an internship focusing on commercial law and is a certified lawyer. In 2008 Ofer decided to make career shift and joined his father as the sales manager at Eltec Medical. For years was responsible for locating and introducing new medical products into the Israeli market. During this period the company enhanced its product portfolio and market share significantly. In 2015 Ofer became the CEO at Eltec Medical and maintains the family tradition of “quality first” when it comes to the products marketed.

Koby holds an LLB in law. After completing an internship in one of Israel’s leading law firms, he decided to pursue his passion for technology and implement his knowledge in computers.

Koby has lead an automation renovation at Eltec Medical that supported the growing needs of our company. His persistent search for ever-more efficient conduct and improved lead/handling times, has created a constantly evolving logistics center, capable of diverse and efficient operations, enhancing the level of service our customers receive.

Elina completed her studies at the Hebrew University in Jerusalem and is a certified veterinary nurse.
After nearly a decade in her profession at the leading veterinary centers in Israel, Elina made a career shift to QA / computers and joined the Eltec Medical team, making a significant contribution to our customer service capabilities and catering all office administration requirements.

Elina is fluent in Russian, English and Hebrew.